Defining the COVID life!
What started as a midnight lockdown thought in my head around mid April with some art explorations has now taken the shape of a reality thats not so good to feel about but maybe can become a ‘looking good’ harsh reality! A fad that is here to stay for a bit. #themaskedidentity
Summing it all up…
BACKGROUND
The present COVID crisis has disrupted the economies worldwide and it is going to take a good long time to bounce back. In the Indian context it is a severe demand shock to an economy that had started to emerge in the global context across sectors and particularly the handmade sector. This amounts to more than 200 million craftspeople at risk and who are wondering what is going to kill them first, the virus or the fear of loosing it all.
India has been a country known for its heritage and cultural diversity. Centuries back, in the barter world our exchange used to be with textiles and spices. That is where we come from and that is our identity.
COVID AND THE CREATIVE COMMUNITY
In these times, creative professionals and people with a deep passion for crafts can do more than the eyes can see with their expertise. Crafts have the power to connect, with stories and narratives. With the crisis looming large, the masks are going to be part of our identity and so to say, a Need that can be defined through crafts.
THE MASK AS A NARRATIVE
With an intention to contribute towards the cause of #creativedignity of the #artisancommunity and advocating for our #culturalidentity this fundraiser initiative overlooks the mask as a Need that can be driven into a Desire.
Its a non profit mission and all the money is to go for artisanal welfare.Urging people to contribute and not donate towards supporting their cultural identity.
Instagram – @themasknarrative, @studiomoya
The fundraiser link:
https://www.ketto.org/fundraiser/to-highlight-indian-crafts-and-weaves-with-the-mask-as-a-narrative
The Hindu article
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